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  • The Chair of Tourism Studies "Pedro Zara..tivity with an official opening ceremony

The Chair of Tourism Studies "Pedro Zaragoza Orts" begins its activity with an official opening ceremony

Alicante, 9 December, 2010

The University Venue in Alicante city (C / Ramón y Cajal, 4) will host tomorrow, 10 December at 12 noon, the presentation of the University of Alicante's Chair of Tourism Studies "Pedro Zaragoza", with the participation of the University President, Ignacio Jimenez Raneda, the Mayor of Benidorm, Agustín Navarro, the Director of the Chair, Tomás Mazon, the Vice President for Institutional Relations, Aránzazu Calzada, the Chairman of the Hotel's Business Association of Benidorm and Costa Blanca, Antoni Mayor and a representative of the Regional Department of Tourism, to be confirmed.

Last July, the University of Alicante, the city of Benidorm, the Valencian Agency of Tourism and HOSBEC Association signed an agreement for the creation of this Chair that will be based in the city of Benidorm, at the Valencian Agency of Tourism's INVAT.TUR Building, provided with academic and research staff of the University of Alicante. Also, the University, through the Tourism Research Institute, will collaborate in training, research programmes and will establish the mechanisms for academic recognition.

The Chair of Tourism Studies "Pedro Zaragoza Orts", is created with the aim of stating the strategic importance of tourism to the economy and society in the province of Alicante and it also answers to the interests of the member institutions for the study and investigation of the characteristics and problems of tourism.

The Lecturer in Sociology at the University of Alicante and member of Tourism Research Institute, Tomás Mazon, was elected as the Chairman of the newly created Chair of Tourism Studies "Pedro Zaragoza Orts", last October. Mazon, assumes the implementation of a programme of activities, including the organization of courses and seminars related to tourism issues, with special attention to the area of the Costa Blanca and Benidorm as well as lectures and presentations on tourism, along with the performance of studies and research activities.

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