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UA participates in a European project to improve staff skills in multimedia technologies

With the aim of enhancing communication activities between the university and its surrounding community, making the dissemination of research results easier and increasing online education quality

 

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Alicante, MOnday 8 March 2021

The University of Alicante is the only Spanish partner of the international consortium that will develop the MUST project - "Multimedia Competencies for University Staff to Empower University - Community Collaborations"

The project aims to improve and diversify the skills of university academic staff in the creation and effective use of multimedia technologies for education, research, university community projects, advertising, media campaigns or other similar actions aimed at collaboration with local, regional, national or international organisations. 

In this sense, MUST has been designed to improve communication activities between the university and its surrounding community, improve the dissemination of university research results and increase quality in online education. Also, the project aims to support the development of university-community projects professionally. 

With a duration of over two years —until 30 June 2023— and funded by the European Commission under the Erasmus+ programme, the project brings together seven institutions: the Polytechnic University of Timisoara (Romania) as coordinator, University of Alicante (Spain), Kaunas University of Technology (Lithuania), the International School for Social and Business Studies (Slovenia), South East European University Tetovo (North Macedonia), and the companies expert in the creation of digital resources, communication and multimedia technology Storytellme (Portugal) and SoWiBeFo (Germany).

The working team of the University of Alicante, which leads the initial part of the research focused on the identification of the gap of necessary and demanded competences, is made up of the researchers of the Information Systems and Human Resources in Organisations research group (SIRHO) Susana de Juana, Vicente Sabater, Virginia Payá and José Luis Gascó. 

Multimedia resources

MUST is committed to developing a set of tools to train staff in the creation and efficient use of multimedia technologies, so that university messages have realistic and attractive content. To this end, a group of instructors or "DigiCoaches", made up of university staff members, will provide training in the use of multimedia technologies to other users of these tools, both internal and external to the university, while jointly working on the development of quality multimedia materials that support the project's mission.  

The project kick-off meeting took place online on 25-26 January 2021 and was attended by representative team members from all consortium members.

 

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