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Hawkers Empresarios | La revolución digital

Free registration (puncturing the link attach).

Date: Thursday 1 June 2017, to the 19:00 h.

They take part:

  • ANDRÉS PEDREÑO. Chair of University Economy Applied and exrector of the University of Alicante.
  • FRANCISCO PÉREZ. Partner and General Director of Hawkers.
  • DAVID MORENO. Cofundador And Creative Director of Hawkers.

It moderates:

  • JUAN ANDRÉS MONTOYO. Professor of Languages and Computer Systems. Director of the Upper Polytechnical School of the UA.

Place: University Headquarters City of Alicante, C/ Ramón and Cajal, 4.


Andrés Pedreño Muñoz is chair of Economy Applied and has been director of the Institute of International Economy of the University of Alicante. Expert in New technologies, founder of the Virtual Library Miguel de Cervantes and impulsor like CEO of Universia (2000-2004). Rector of the University of Alicante (1993-2000).

Promoter of the economy and the emprendimiento digital. Impulsor Of the first MOOC in Spain through the platform UNIMOOC, as well as of the Observatory for the Analysis and Economic Development of Internet in Spain(ADEI) ADEI, promoted among others by Google in Spain. It has left proof of his commitment with the emprendimiento through one of the startups digital with greater traffic web of Spain and Latin America, IT&IS.

More information on Andrés Pedreño: Wikipedia

David Moreno, Cofundador and Creative Director and Francisco Pérez, partner and General Director of Hawkers, a mark that has established a new generation of companies. His game has put in check to the old policeman of the branding and to the communication, with a model of business disruptivo based in the diffusion through the social networks.

Hawkers Is an organic mark, alive, that reinventa continuously and that it can materialise in glasses of sun or in any another thing. Define them like company is complicated. They are an amalgam of technology, creativity and fashion. This has ended in a cultural revolution that is changing the way to consume and to understand the relation between mark and customer.

Hawkers, does not move by the pure economic profit, are born navigators, curious minds and insaciables of new experiences. For his founders, the marks have taken too much seriously to himself same during long. Belong to the Club Hawkers goes to be of all less boring.

More information on Hawkers: Wikipedia

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