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General information

This four-week program, completely taught in English, is a unique opportunity for cross-cultural socialization between American and European students since classes are composed of students coming from the University of Missouri-Columbia (USA) and students from different European universities, including the University of Alicante. The program consists of two modules (please, read further details below), one offered by the University of Missouri-Columbia and one offered by the University of Alicante, during a four-week period. Each module comprises two courses; students participating in the program must attend one course of each module.

  • Director: Manuel Felipe Ruiz Moreno
  • Department: Marketing
  • Co-organized with the University of Missouri-Columbia (USA)
  • Credits: 76 hours / 7.6 credits / ECT. 4 weeks (76 hours)
  • Date: from June 29 to July 23, 2015
  • Fees: UA students: 260 Euros. Non UA students:  300 Euros
  • Venue: University of Alicante Campus. Germán Bernácer Building, classrooms 6 & 14 (first floor)
  • Admission requirements: Intermediate English Level. Students and professionals interested in the course subject.
  • Requirements for obtaining the diploma or certificate: Intermediate English Level. Attendance at 80% of the sessions and performance on a final exam and presentation
  • Classes are taught in English



Classes run from Mondays through Thursdays (Fridays off)

- Monday, Wednesday and Thursday (from 9:00 to 13:30): Classes on campus

- Tuesday: company visits

Classes are all in English and taught in the morning:
  9:00 to 11:00 Class Module A (Missouri)
11:00 to 11:30 BREAK
11:30 to 1:30 Class Module B (Alicante)


University of Missouri

Course 1: Special Topics in Management: Managing People in a Global Organization (Faculty: Prof. Joe Hegger, University of Missouri)

This course is designed to assist students in understanding how successful managers must lead international firms in a world of increased global competition.   We will explore how history, political science, economics, geography, and sociology as well as the traditional disciplines of business such as marketing and finance all influence how to best manage the people of a global enterprise.

Included is an overview of globalization, differences in culture, ethics, development of global managers, and the management of human resources across borders.  By the end of this course, students’ cultural knowledge of Spain, the European Union, and the conduct of international business should have grown.

Course 2: International Finance ( Faculty:  Dan French, University of Missouri)

The main objective of this course is to learn how to be an effective global financial manager. The main emphasis is on gaining a solid understanding of the international monetary system and using this knowledge to effective manage in a multinational setting.

Universidad de Alicante

Course 1: Intercultural Management: leading across multinational organizations (Faculty: Prof. Pilar Barra Hernández, University of Alicante)

Managers and business people must deal with the complexity of cultural differences. Business customs and practices are different around the world. Knowing how people and companies behave could be the key to success.  The objective of this course is to equip students with the tools to lead across a variety of cultures –effectively and confidently. The course will focus on: 1) introducing how national culture influences corporate culture; 2) recognizing cultural differences and their importance on business relationships;  3)  exploring intercultural communication;  4) learning both business etiquette and the way to negotiate; 5) analyzing the keys to improve business negotiations. This course provides a comprehensive view of Spanish business culture and behavior. Besides, real examples will be used to compare both corporate cultures and business behaviors around the world.

Course 2: Marketing Applications: International Marketing, Marketing in the European Union and Tourism Marketing (Faculty: María Dolores de Juan Vigaray, Felipe Ruiz Moreno, Juan Luis Nicolau. Department of Marketing, University of Alicante)

This course examines three relevant applications of Marketing principles: 1) Tourism Marketing, which focuses on the tourism marketing and its singular traits, explores the tourism marketing strategies that will have an impact on the future of the industry, and provides a local and global perspective on tourism marketing issues. 2) EU Marketing, where a global overview of European Marketing is provided, with European marketing strategies, understanding how the consumer mind works in a global market like Europe. 3) International marketing and its application to international business. For a growing number of companies, being international is no longer a luxury but a necessity for economic survival. These and other issues affecting the world economy, trade, markets, and competition will be discussed.



If the number of students enrolled in the course does not exceed the minimum University of Alicante can resolve the non-celebration of the course.

Organized with:




University of Alicante 'Rafael Altamira' Summer Courses

Cursos de Verano de la Universidad de Alicante "Rafael Altamira"
Edificio Germán Bernácer - Universidad de Alicante
Carretera de San Vicente del Raspeig s/n
03690 San Vicente del Raspeig
Alicante (Spain)

Tel: (+34) 96 590 9827

Fax: (+34) 96 590 3839



For further information:, and for enquiries on this web server:

Carretera San Vicente del Raspeig s/n - 03690 San Vicente del Raspeig - Alicante - Tel. 96 590 3400 - Fax 96 590 3464