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SPECIAL TOPICS IN MANAGEMENT/GLOBAL ENRICHMENT SPAIN (I)

General Information

The main goal of this course is an investigation into special areas in business under the direction of a faculty member. The global enrichment program allows students to increase their interest in other cultures, become less ethnocentric as they become aware of cultural differences, develop language skills within a cultural context and become more culturally sensitive and accepting. Students can make professional contacts, gain a sense of direction for their future career and gain a sense of responsibility in working on a project.

 

  • Director: Ana Belén Casado Díaz
  • Department: Marketing
  • Organized with Lamar University-College of business (EUA)
  • Contact hours: 46 (two weeks)
  • Credits: 4.6 credits LRU / ECTS
  • Date: From January 7 to January 18, 2019
  • Fees: Students 225€. General 250€
  • Venue: Campus de la Universitat d'Alacant. Germán Bernácer Building. Classroom GB/1002
  • Requirements: Intermediate English Level
  • Certificate of attendance (minimum of 80% attendance, will be handed in the last day of class)
  • Course taught in English

Program

 

MONDAY 7

10:00 – 10:30        Welcome conference

10:30 – 11:00        Coffee-break

11:00 – 11:30        Wi-Fi session

11:30 – 12:30        Campus Tour

16:00 – 19:00        Alicante city tour

 

TUESDAY 8 (UA faculty)

10:00 – 12:00        Company visit

17:00 – 19:00        Marketing practices in the European Union (I)

 

WEDNESDAY 9 (UA faculty)

10:00 – 13:00        Company visit

17:00 – 19:00        Marketing practices in the European Union (II)

 

THURSDAY 10 (UA faculty)

10:00 – 13:00        Field trip to Torrevieja Natural Park (salt mines)

17:00 – 19:00        Management of multinational companies and good
                              practices of European multinational companies (I)

 
FRIDAY 11 (UA faculty)

10:00 – 12:00        Company visit

17:00 – 19:00        Management of multinational companies and good
                              practices of European multinational companies (II)

 

 MONDAY 14 (Lamar University)

10:00 – 12:00        Company visit

17:00 – 19:00        Tourism sector as the engine of the Spanish economy (I)

 

TUESDAY 15 (Lamar University)

08:00 – 15:00        Company visit

17:00 – 19:00        Tourism sector as the engine of the Spanish economy (II)

 

WEDNESDAY 16 (Lamar University)

10:00 – 12:00        Company visit

17:00 – 19:00        International finance (I)

 

THURSDAY 17 (Lamar University)

10:00 – 12:00        Company visit

17:00 – 19:00        International finance (II)

 

FRIDAY 18 (Lamar University)

10:00 – 15:00        Company visit & field trip to Benidorm

17:00 – 19:00        Course closing ceremony

 

 

 

Enrollment

  • Pre-registration and registration information

If the number of students enrolled in the course does not exceed the minimum University of Alicante can resolve the non-celebration of the course.

 

ORGANIZED WITH:

 

University of Alicante 'Rafael Altamira' Summer Courses


Cursos de Verano de la Universidad de Alicante "Rafael Altamira"
Edificio Germán Bernácer - Universidad de Alicante
Carretera de San Vicente del Raspeig s/n
03690 San Vicente del Raspeig
Alicante (Spain)

Tel: (+34) 96 590 9827

Fax: (+34) 96 590 3839

Twitter: http://twitter.com/culturaenlaua

Facebook: http://facebook.com/culturaenlaua

For further information: informacio@ua.es, and for enquiries on this web server: webmaster@ua.es

Carretera San Vicente del Raspeig s/n - 03690 San Vicente del Raspeig - Alicante - Tel. 96 590 3400 - Fax 96 590 3464