Saltar apartados

SPECIAL TOPICS IN MANAGEMENT/GLOBAL ENRICHMENT SPAIN

General Information

The main goal of this course is an investigation into special areas in business under the direction of a faculty member. The global enrichment program allows students to increase their interest in other cultures, become less ethnocentric as they become aware of cultural differences, develop language skills within a cultural context and become more culturally sensitive and accepting. Students can make professional contacts, gain a sense of direction for their future career and gain a sense of responsibility in working on a project.

 

  • Director: Ana Belén Casado Díaz
  • Department: Marketing
  • Organized with Lamar University-College of business (EUA)
  • Contact hours: 46 (two weeks)
  • Credits: 4.6 credits LRU / ECTS
  • Date: From June to June 14, 2019
  • Fees: Students 225€. General 250€
  • Venue: Campus de la Universitat d'Alacant. Edificio Polivalente III, P3/0-08
  • Requirements: Intermediate English Level
  • Certificate of attendance (minimum of 80% attendance, will be handed in the last day of class)
  • Course taught in English

Program

 

MONDAY 3

10:00 – 10:30         Welcome conference (Sala multimedia del edificio de Rectorado)    
10:30 – 11:00         Coffee-break
11:00 – 11:30          Wi-Fi session
11:30 – 13:30         Marketing practices in the EU (I)
13:30 - 14:30          Campus Tour

17:00 – 19:00         Alicante city tour

 

TUESDAY 4 (UA faculty)

10:00 – 12:00         Company visit to the City's Tourist Board and Tourism Office
17:00 – 19:00         Marketing practices in the EU (II)


WEDNESDAY 5 (UA faculty)

10:00 – 12:00         Company visit: Turrón Factory (Jijona)
17:00 – 19:00         International and competitive challenges for management: diversity, globalization,
                               rapid business changes, and Internet

 

THURSDAY 6 (UA faculty)

10:00 – 13:00         Company visit: EUIPO -European Union Intellectual Property Office
13:00 -  15:00         Welcome lunch
17:00 – 19:00         Managerial practices in Spain

 

 FRIDAY 7 (UA faculty)

10:00 – 12:00          Company visit
17:00 – 19:00         Management of multinational companies and good practices of European multinational
                               companies (I)

 

 MONDAY 10 (Lamar University)

10:00 – 12:00         Management of multinational companies and good practices of European multinational
                               companies (II)
16:00 – 18:00         Company visit: SUAVINEX

 

 TUESDAY 11 (Lamar University)

10:00 – 12:00         Company visit: Footwear Manufactoring PIKOLINOS (Elche)
17:00 – 19:00         International Finance (I)

 

WEDNESDAY 12 (Lamar University)

10:00 – 12:00         Company visit: CARMENCITA Spices
17:00 – 19:00         Cultural diversity and business

 

THURSDAY 13 (Lamar University)

10:00 – 12:00         Company visit: Guided Winery visit (Monóvar)
17:00 – 19:00         International finance (II)

 

FRIDAY 14 (Lamar University)

10:00 – 15:00         Company visit & field trip to Benidorm
17:00 – 19:00         Course closing ceremony (Sala multimedia del edificio de Rectorado)

 

 

 

Enrollment

If the number of students enrolled in the course does not exceed the minimum University of Alicante can resolve the non-celebration of the course.

 

ORGANIZED WITH:

 

 

 

 

University of Alicante 'Rafael Altamira' Summer Courses


Cursos de Verano de la Universidad de Alicante "Rafael Altamira"
Edificio Germán Bernácer - Universidad de Alicante
Carretera de San Vicente del Raspeig s/n
03690 San Vicente del Raspeig
Alicante (Spain)

Tel: (+34) 96 590 9827

Fax: (+34) 96 590 3839

Twitter: http://twitter.com/culturaenlaua

Facebook: http://facebook.com/culturaenlaua

For further information: informacio@ua.es, and for enquiries on this web server: webmaster@ua.es

Carretera San Vicente del Raspeig s/n - 03690 San Vicente del Raspeig - Alicante - Tel. 96 590 3400 - Fax 96 590 3464