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SPECIAL TOPICS IN MANAGEMENT/GLOBAL ENRICHMENT SPAIN (I)

General Information

The main goal of this course is an investigation into special areas in business under the direction of a faculty member. The global enrichment program allows students to increase their interest in other cultures, become less ethnocentric as they become aware of cultural differences, develop language skills within a cultural context and become more culturally sensitive and accepting. Students can make professional contacts, gain a sense of direction for their future career and gain a sense of responsibility in working on a project.

 

  • Director: Ana Belén Casado Díaz
  • Department: Marketing
  • Organized with Lamar University-College of business (EUA)
  • Contact hours: 46 (two weeks)
  • Credits: 4.6 credits LRU / ECTS
  • Date: From January 7 to January 17, 2020
  • Fees: Students 225€. General 250€
  • Venue: Campus de la Universitat d'Alacant. Germán Bernácer Building. Classroom GB/1002 (nº 36, campus map)
  • Requirements: Intermediate English Level
  • Certificate of attendance (minimum of 80% attendance, will be handed in the last day of class)
  • Course taught in English

Program

 

Course description:

The main goal of this course is an investigation into special areas in business under the direction of a faculty member. The global enrichment program allows students to increase their interest in other cultures, become less ethnocentric as they become aware of cultural differences, develop language skills within a cultural context and become more culturally sensitive and accepting. Students can make professional contacts, gain a sense of direction for their future career and gain a sense of responsibility in working on a project.

Learning outcomes:

Students will develop skills and gain knowledge about:

  • Best management practices of European multinational companies
  • International finance
  • Management of multinational companies
  • Marketing practices in the European Union
  • Public management and local economic development in Europe
  • Spanish tourism sector as an engine of the national economy

This course includes several company visits. Please, be advised that company visits are SUBJECT TO CHANGE depending on external factors (companies,  representatives, etc)

 

TUESDAY 7

09:30 - 10:00         Welcoming event & Wi-Fi session (Salón de actos Germán Bernácer building) 
10:00 – 11:00        Campus tour
11:00 -  14:00        Alicante City Tour

17:00 – 19:00         Marketing practices in the EU. Dr. Mayo de Juan Vigaray, University of Alicante

WEDNESDAY 8

10:00 – 12:00         Company visit to the City's Tourist Board and Tourism Office
17:00 – 19:00         Cultural diversity and business. Dr. Paul Latiolais, Lamar University

THURSDAY 9

10:00 – 12:00         Company visit: Volvo Museum and Paella Workshop
17:00 – 19:00         International Finance. Dr. Paul Latiolais

FRIDAY 10

  9:00 – 13:00         Company visit:Turron Factory (Jijona)
17:00 – 19:00         Management of multinational companies and good practices of
                               European multinational companies. Dr. Diego Quer, University of Alicante

SATURDAY 11

09:30 - 16:30          CULTURAL TRIP to Guadalest & Altea

SUNDAY 12

9:00 - 18:00           CULTURAL TRIP to Valencia

MONDAY 13

10:00 – 12:00         Welcome Conference (Salón de Actos, Germán Bernácer building)
17:00 – 19:00         International and competitive challenges for management: diversity,
                               globalization, rapid business changes and Internet. Dr. Juan Llopis


TUESDAY 14

10:00 – 12:00         Company visit: EUIPO (European Union Intellectual Property Office)
17:00 – 19:00         Managerial practices in Spain. Dr. Juan Llopis, University of Alicante

WEDNESDAY 15

10:00 – 12:00         Company visit: Digital District CV
17:00 – 19:00        International finance. Dr. Dan French, Lamar University

THURSDAY 16

10:00 – 12:00        Company visit: Guided Winery visit (Monóvar) and A PUNTADAS (Textile business)
17:00 – 19:00        Marketing practices in the European Union. Felipe Ruiz Moreno,
                               Universidad de Alicante

FRIDAY 17

10:00 – 15:00         Company visit: Guided Winery visit (Monóvar) and visit to CARMENCITA Spices
17:00 – 19:00         Course closing ceremony (Salón de Actos Germán Bernácer building)

 

 

ORGANIZED WITH:

 

Enrollment

If the number of students enrolled in the course does not exceed the minimum University of Alicante can resolve the non-celebration of the course.

 

University of Alicante 'Rafael Altamira' Summer Courses


Cursos de Verano de la Universidad de Alicante "Rafael Altamira"
Edificio Germán Bernácer - Universidad de Alicante
Carretera de San Vicente del Raspeig s/n
03690 San Vicente del Raspeig
Alicante (Spain)

Tel: (+34) 96 590 9827

Fax: (+34) 96 590 3839

Twitter: http://twitter.com/culturaenlaua

Facebook: http://facebook.com/culturaenlaua

For further information: informacio@ua.es, and for enquiries on this web server: webmaster@ua.es

Carretera San Vicente del Raspeig s/n - 03690 San Vicente del Raspeig - Alicante - Tel. 96 590 3400 - Fax 96 590 3464