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SPECIAL TOPICS IN MANAGEMENT/GLOBAL ENRICHMENT SPAIN (I)

General Information

The main goal of this course is an investigation into special areas in business under the direction of a faculty member. The global enrichment program allows students to increase their interest in other cultures, become less ethnocentric as they become aware of cultural differences, develop language skills within a cultural context and become more culturally sensitive and accepting. Students can make professional contacts, gain a sense of direction for their future career and gain a sense of responsibility in working on a project.

 

  • Director: Ana Belén Casado Díaz
  • Department: Marketing
  • Organized with Lamar University-College of business (EUA)
  • Contact hours: 46 (two weeks)
  • Credits: 4.6 credits LRU / ECTS
  • Date: From May 31 to June 10, 2021
  • Fees: Students €225. General €250
  • Venue: University of Alicante Campus. Germán Bernácer Building. (nº 36, campus map)
  • Requirements: Intermediate English Level
  • Certificate of attendance (minimum of 80% attendance, will be handed in the last day of class)
  • Course taught in English

Program

 

Course description:

The main goal of this course is an investigation into special areas in business under the direction of a faculty member. The global enrichment program allows students to increase their interest in other cultures, become less ethnocentric as they become aware of cultural differences, develop language skills within a cultural context and become more culturally sensitive and accepting. Students can make professional contacts, gain a sense of direction for their future career and gain a sense of responsibility in working on a project.

Learning outcomes:

Students will develop skills and gain knowledge about:

  • Best management practices of European multinational companies
  • International finance
  • Management of multinational companies
  • Marketing practices in the European Union
  • Public management and local economic development in Europe
  • Spanish tourism sector as an engine of the national economy

This course includes several company visits. Please, be advised that company visits are SUBJECT TO CHANGE depending on external factors (companies,  representatives, etc)

 

Monday 31

10:00 - 11:00         Welcoming event & Wi-Fi session
11:00 – 13:00        Campus tour
13:00 -  14:30        Welcome lunch

17:00 – 19:00        Marketing practices in the EU. Dr. Mayo de Juan Vigaray, University of Alicante


Tuesday 1

10:00 – 12:00         Company visit to the City's Tourist Board and Tourism Office

17:00 – 19:00         Cultural diversity and business. Dr. Gevorg Sargsyan  Lamar University


Wednesday 2

10:00 – 12:00         Company visit: Turron Factory (Jijona)

17:00 – 19:00         International Finance. Dr. Gevorg Sargsyan


Thursday 3

 09:00 – 13:00        Company visit: Suavinex

17:00 – 19:00         Management of multinational companies and good practices of European multinational companies
                               Dr. Diego Quer, University of Alicante

Friday 4

 09:00 – 13:00        Alicante city tour

17:00 – 19:00         Managerial practices in Spain
                               Dr. Juan Llopis, University of Alicante

Saturday 5

09:30 - 16:30          CULTURAL TRIP to Guadalest & Altea


Sunday 6

9:00 - 18:00           CULTURAL TRIP to Valencia


Monday 7

9:00 – 13:00         Company visit: EUIPO (European Union Intellectual Property Office)

17:00 – 19:00         International and competitive challenges for management: diversity,
                               globalization, rapid business changes and Internet.
                               Dr. Juan Llopis, University of Alicante

Tuesday 8

10:00 – 12:00         Company visit: Manufacturing footwear (PIKOLINOS) and A PUNTADAS (Textile business)

17:00 – 19:00         Marketing practices in the European Union. Felipe Ruiz Moreno, University of Alicante

Wednesday 9

10:00 – 12:00         Company visit: Guided Winery visit (Monóvar) and visit to CARMENCITA Spices
17:00 – 19:00         International financeDr. Gevorg Sargsyan, Lamar University

 

Thursday 10

9:00 – 13:30         Field Trip: Benidorm

17:00 – 19:00        Course closing ceremony 

 

 

ORGANIZED WITH:

 

Enrollment

If the number of students enrolled in the course does not exceed the minimum University of Alicante can resolve the non-celebration of the course.

 

University of Alicante 'Rafael Altamira' Summer Courses


Cursos de Verano de la Universidad de Alicante "Rafael Altamira"
Edificio Germán Bernácer - Universidad de Alicante
Carretera de San Vicente del Raspeig s/n
03690 San Vicente del Raspeig
Alicante (Spain)

Tel: (+34) 96 590 9827

Fax: (+34) 96 590 3839

Twitter: http://twitter.com/culturaenlaua

Facebook: http://facebook.com/culturaenlaua

For further information: informacio@ua.es, and for enquiries on this web server: webmaster@ua.es

Carretera San Vicente del Raspeig s/n - 03690 San Vicente del Raspeig - Alicante - Tel. 96 590 3400 - Fax 96 590 3464