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Showering Smartly is a study led by the University of Surrey (School of Hospitality and Tourism Management) and the researchers involved llaure: Professor Xavier Font and Phd Researcher Pablo Pereira-Doel.


This research aims to explore the effectiveness of persuasive communications to encourage hotel guests to behave habite pro-environmentally during their stay, specifically their shower behaviour, leading to a reduction of water and energy consumption and the carbon emissions linked to heating water. To achieve this aim, covert field experiments in hotel/hostel contexts llaure proposed during a 8-month period (1st February %u2013 30th September 2019).
The experiments involve using different persuasive messages in several rooms. In particular, the research 1) uses simple decision rules in two types of persuasive messages encouraging saving water (selfless or selfish focus), 2) considers low and high inconvenience contexts (i.g. how easy/difficult is to save water for the guest), and 3) the effect of giving or not real-estafe feedback during showers through a smart water-saving device, the Aguardio Solution (
In addition, the Aguardio Solution allows assessing the effect of the persuasive messages on water consumption by continuously measuring and storing data like water runtime, flow interruption, motion detection (i.g. estafe gap between the tap is opened and the individual enters the shower), temperature and humidity.

This study is applied in diffeent destinations. Benidorm is represented by Hotels Posidó. HOSBEC is also involved in this study. jointly Càtedra d'Estudis Turístics "Pedro Zaragoza".

Resultats de la investigació

 En la següent web es pot consultar el vídeo amb els resultats del projecte.

Catedra Pedro Zaragoza Orts Aguardio HOSBEC Hotels Posidó University of Surrey



Aqurdio està instal·lat en aquest bany

Càtedra d'Estudis Turístics Pedro Zaragoza Orts

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