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SUMMER BUSINESS PROGRAM

Informació general

Aquest programa de quatre setmanes de durada, impartit completament en anglès, és el més veterà de la programació ja que es va iniciar l'any 2006 i actualment és un dels més sol·licitats pels estudiants internacionals. És una oportunitat única per a dur a terme un aprenentatge intercultural entre estudiants nord-americans i europeus, a través de classes compostes per estudiants provinents de la Universitat de Missouri-Columbia (USA) i estudiants d'altres Universitats Europees, incloent la Universitat d'Alacant. El programa es divideix en dos mòduls: el primer d'ells impartit per professorat de la Universitat de Missouri-Columbia i, el segon impartit per la Universitat d'Alacant. Aquest curs de l'àrea econòmica alterna les classes teòriques amb visites a diferents empreses de la província.

  • Director: Manuel Felipe Ruiz Moreno
  • Departament: Màrqueting
  • Coorganitzat amb la universitat de Missouri-Columbia (USA)
  • Durada del curs: 4 setmanes (76 hores)
  • Crèdits: 76 hores / 7.6 crèdits LRU / ECTS
  • Data: del 27 de juny al 21 de juliol de 2016
  • Preu: estudiants UA 260€. General 300€
  • Lloc: Campus de la Universitat d'Alacant. Edifici Germà Bernàcer, primera planta. Aules 6 i 14
  • Requisits d'accés: estudiants i professionals interessats en la temàtica del curs. Nivell intermedi d'anglès
  • Requisits per a l'obtenció del diploma o certificat: assistència al 80% de les sessions i presentació de memòria
  • Llengua vehicular: anglès

Programa

 SCHEDULE

Classes run from Mondays through Thursdays (Fridays off)

- Monday, Wednesday and Thursday (from 9:00 to 13:30): Classes on campus

- Tuesday: company visits


Classes are all in English and taught in the morning:
  9:00 to 11:00 Class Module A (Missouri)
11:00 to 11:30 BREAK
11:30 to 1:30 Class Module B (Alicante)

 

 

MODULE A
University of Missouri


- Course 1: Special Topics in Management: Managing People in a Global Organization (Faculty: Prof. Joe Hegger, University of Missouri)

This course is designed to assist students in understanding how successful managers must lead international firms in a world of increased global competition.   We will explore how history, political science, economics, geography, and sociology as well as the traditional disciplines of business such as marketing and finance all influence how to best manage the people of a global enterprise.

Included is an overview of globalization, differences in culture, ethics, development of global managers, and the management of human resources across borders.  By the end of this course, students’ cultural knowledge of Spain, the European Union, and the conduct of international business should have grown.

Course 2: International Finance ( Faculty:  Dan French, University of Missouri)


The main objective of this course is to learn how to be an effective global financial manager. The main emphasis is on gaining a solid understanding of the international monetary system and using this knowledge to effective manage in a multinational setting.


MODULE B
Universidad de Alicante


- Course 1: Intercultural Management: leading across multinational organizations (Faculty: Prof. Pilar Barra Hernández, University of Alicante)


Managers and business people must deal with the complexity of cultural differences. Business customs and practices are different around the world. Knowing how people and companies behave could be the key to success.  The objective of this course is to equip students with the tools to lead across a variety of cultures –effectively and confidently. The course will focus on: 1) introducing how national culture influences corporate culture; 2) recognizing cultural differences and their importance on business relationships;  3)  exploring intercultural communication;  4) learning both business etiquette and the way to negotiate; 5) analyzing the keys to improve business negotiations. This course provides a comprehensive view of Spanish business culture and behavior. Besides, real examples will be used to compare both corporate cultures and business behaviors around the world.


- Course 2: Marketing Applications: International Marketing, Marketing in the European Union and Tourism Marketing (Faculty: María Dolores de Juan Vigaray, Felipe Ruiz Moreno, Juan Luis Nicolau. Department of Marketing, University of Alicante)


This course examines three relevant applications of Marketing principles: 1) Tourism Marketing, which focuses on the tourism marketing and its singular traits, explores the tourism marketing strategies that will have an impact on the future of the industry, and provides a local and global perspective on tourism marketing issues. 2) EU Marketing, where a global overview of European Marketing is provided, with European marketing strategies, understanding how the consumer mind works in a global market like Europe. 3) International marketing and its application to international business. For a growing number of companies, being international is no longer a luxury but a necessity for economic survival. These and other issues affecting the world economy, trade, markets, and competition will be discussed.

Matrícula

Si el nombre d'alumnes matriculats en el curs no supera el mínim establit la Universitat d'Alacant pot resoldre la no celebració del mateix.

Organitza:

    Mizzou

Col·labora:

EDHEC

Cursos d'Estiu de la Universitat d'Alacant 'Rafael Altamira'


Cursos d'Estiu de la Universitat d'Alacant "Rafael Altamira"
Edifici Germà Bernàcer - Universitat d'Alacant
Carretera de Sant Vicent del Raspeig s/n
03690 Sant Vicent del Raspeig
Alacant (Spain)

Tel: (+34) 96 590 9827

Fax: (+34) 96 590 3839

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Per a més informació: informacio@ua.es, i per a temes relacionats amb aquest servidor web: webmaster@ua.es

Carretera de Sant Vicent del Raspeig, s/n - 03690 Sant Vicent del Raspeig - Alacant - Tel.: 96 590 3400 - Fax: 96 590 3464